The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Holiday to Remember
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet Category: Use of Licensed Music
Did Somebody Say ft. Christina & Latto
Agency: McCann London + Craft London + RadicalMedia / London + String & Tins / London
Client: Just Eat Takeaway Category: Sonic Branding / Branded Audio
Snapper: The Perfect Tree
Agency: Saatchi & Saatchi London / London
Client: John Lewis Category: Original Music / Score - Short Form
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Innovation in Music & Sound Craft
Rumble
Agency: Droga5 / New York + Accenture Song / New York + Park Pictures / New York City + 750mph / London
Client: General Entertainment Authority Category: Sound Design
Coke Studio 2023 - Be Who You Are
Agency: VML / Kansas City + ICONOCLAST / Los Angeles + SAUVAGE TV / Santa Cruz + EssenceMediaCom / London + Universal Music Group (UMG) / London
Client: The Coca-Cola Company/Coca-Cola Category: Artist / Brand Collaboration
Play It Safe
Agency: The Monkeys, part of Accenture Song / Sydney + MassiveMusic / Sydney + ARC EDIT / Sydney + Revolver + Somesuch
Client: Sydney Opera House Category: Artist / Brand Collaboration
Where’s Usher? Super Bowl Halftime Show Campaign
Agency: Apple Marcom
Client: Apple Music Category: Artist / Brand Collaboration
Award:
2024 Music & Sound Craft Bronze Pencil
Agency:
Commonwealth//McCann / Detroit
Client:
Chevrolet
Title:
Holiday to Remember
Category:
Use of Licensed Music
Annual ID:
OS24_MS015B
Award:
2024 Music & Sound Craft Bronze Pencil
Agency:
McCann London + Craft London + RadicalMedia / London + String & Tins / London
Client:
Just Eat Takeaway
Title:
Did Somebody Say ft. Christina & Latto
Category:
Sonic Branding / Branded Audio
Annual ID:
OS24_MS014B
Award:
2024 Music & Sound Craft Bronze Pencil
Agency:
Saatchi & Saatchi London / London
Client:
John Lewis
Title:
Snapper: The Perfect Tree
Category:
Original Music / Score - Short Form
Annual ID:
OS24_MS016B
Award:
2024 Music & Sound Craft Bronze Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation in Music & Sound Craft
Annual ID:
OS24_MS021B
Award:
2024 Music & Sound Craft Bronze Pencil
Agency:
Droga5 / New York + Accenture Song / New York + Park Pictures / New York City + 750mph / London
Client:
General Entertainment Authority
Title:
Rumble
Category:
Sound Design
Annual ID:
OS24_MS020B
Award:
2024 Music & Sound Craft Bronze Pencil
Agency:
VML / Kansas City + ICONOCLAST / Los Angeles + SAUVAGE TV / Santa Cruz + EssenceMediaCom / London + Universal Music Group (UMG) / London
Client:
The Coca-Cola Company/Coca-Cola
Title:
Coke Studio 2023 - Be Who You Are
Category:
Artist / Brand Collaboration
Annual ID:
OS24_MS017B
Award:
2024 Music & Sound Craft Bronze Pencil
Agency:
The Monkeys, part of Accenture Song / Sydney + MassiveMusic / Sydney + ARC EDIT / Sydney + Revolver + Somesuch
Client:
Sydney Opera House
Title:
Play It Safe
Category:
Artist / Brand Collaboration
Annual ID:
OS24_MS018B